LBC is about what music creates from within us. Ear to heart to mind; We create what music has inspired. Hence, the vision of sound. We collaborated with two brands for the Soweto Fashion Week & one of them is called Akibelo. We blogged a Ta-Ku track that reminded us of them. It’s the lovechild of a couple, Akile & Kabelo. They say the brand was conceived from their belief, understanding & spirituality. It’s what the brand stands on & for. It’s a representation of their love for 1 another. Fashionably their most popular product is their printed 5 panel cap, which is mostly worn around South Africa.
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Our collabo was intense & really, really cool! LBC needed an idea on how to present the Collection. Mainly, because it’s not just an ordinary brand but an On-Going Never-Ending Creative Project that preys on making a difference. As per LBC mandate: We hung out, listened to music & a concept was born.
THE COLLECTABLEZ
We put together Mike Check, who is also a designer & a poet; Kabelo, a self-taught filmmaker; ID10T, who is also a photographer & Akile, a fashionista, who soon discovered that she’s a stylist. ID10T did a mix for the catwalk. Kabelo directed a video shot by ID10T of Mike Check reciting a poem. He also directed LBC showcasing on the ramp. Akile styled the models.
The vid was played before the collection came on. Then Mike Check walked on the ramp, with a Bunkstool (Traditional Wooden Chair) & a Beatbort (Small Radio). He sat down & watched the models as they walked the dawning the LBC collection; The Collectablez.
Different pieces representing the art of working together. It was truly a great night. We don’t have the video of the show, but we’ve uploaded Mike Check’s vid reciting & couple weeks ago, we uploaded ID10T’s mix. Ladies & Gentleman we present to you: The Collectablez.
Soweto Fashion Week
Akibelo
Eunice Driver - Love Beats Cafe
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